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Upon successful completion of the PY Program, you will have the knowledge and skills to: 

  • Demonstrate advanced sales knowledge required to practise as a sales professional across a range of enterprises, sectors, and jurisdictions;

  • Analyse data and critically evaluate technology to support professional practice as a Certified Sales Professional ("CSP");

  • Communicate appropriately with stakeholders concerning complex sales and business development matters;

  • Collaborate effectively to achieve high-level outcomes;

  • Integrate advanced technical, business and professional knowledge and skills to generate advice, make decisions or recommend solutions for authentic sales-related problems;

  • Apply critical thinking and professional scepticism, ethics and practice as a CSP;

  • Evaluate and respond appropriately to complex ethical issues that impact the individual, the organisation, the profession, and society; and

  • Reflect on your own practice to support continuous improvement and respond to change.

The PY Program includes two parts:

1.  The accredited PY program; and

2.  Two years of Mentored Practical Experience.

To complete the PY, you must successfully complete nine subjects (seven core and two electives), totalling 120 credit points.  Typical duration is one year full-time or two years part-time.

PY Program Elements & Duration

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Work out whether you can satisfy the academic and employment requirements before applying for the PY Program.

Learn the fundamental concepts and professional skills essential for a professional career as a Chartered Sales Professional.

Ethics and Sales

Develop the foundational sales skills and knowledge including psychology, technology and communication skills.

Sales Foundations

Understand more deeply concepts critical to selling including persuasion, negotiation, proposal and pitch preparation and presentation and risk management.

Sales Advanced

Learn the theory and application of marketing concepts critical for sales including demand generation, lead nurturing, content marketing and competitive analysis.

Marketing

Identify, analyse, solve and communicate sales-related problems using data analysis techniques and modern business intelligence tools.

Data and Analytics

Extend your fundamental sales knowledge and skills to the leadership of teams and applying those skills in larger organisational contexts.

Sales Management

Learn the critical structures and systems necessary for sales success in larger and more sophisticated sales organisations.

Sales Operations
Negotiation
Buyer Psychology
Accounting
Leadership
Strategy and Performance
Account Management
Business Development
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