INVITATION
Corporate Partner Value Statement
Partnering with the CISP will transform your sales people and their performance.
3-MINUTE READ
7 NOVEMBER 2024
Up until around the 1980’s, companies such as Xerox and IBM pioneered internal sales training programs that were nothing short of transformative. Those programs served as pseudo sales universities, providing world-class training that not only fuelled internal growth but also propelled those who participated into positions of influence across the business landscape. The sales professionals who emerged from these programs carried their knowledge far and wide, disseminating skills that reshaped industries and set new standards for sales excellence.
However, the landscape changed in the 1990s. Cost-cutting measures led to the discontinuation of such comprehensive training investments, and these breeding grounds for sales mastery withered away and died. The void left has never been properly filled—until now.
The Chartered Institute of Sales Professionals (“CISP”) is stepping into that space with a vision to create a globally accessible centre for sales excellence and professional development. We aim to serve as a representative body for sales professionals worldwide, offering an array of world-class programs designed to mentor, develop, and nurture the next generation of sales leaders. Through this initiative we want to professionalise sales and ensure that businesses have access to the highly skilled, adaptable, resilient and forward-thinking sales professionals they need to thrive in an ever-evolving market.
In this spirit we are inviting ambitious companies to become anchor corporate partners of the CISP in Australia & New Zealand. This partnership will afford your sales leadership and their teams exclusive access to cutting-edge training, individual, team and organisational performance benchmarking, mentorship programs, and resources that will sharpen their expertise, enhance performance, and drive sustainable revenue growth.
Benefits of joining CISP as a corporate partner include:
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Access to Advanced Training Modules: High-calibre courses designed to foster practical skills and strategic thinking.
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Global Networking and Thought Leadership: Connect with peers and industry leaders to exchange best practices and insights.
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Mentorship Opportunities: Guidance from seasoned sales experts to inspire growth and career advancement.
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Recognition as a Driver of Sales Excellence: Be seen as a company that values and invests in the professional development of its sales force.
If you scroll down you will see just some of the value on offer to our corporate partners and their sales teams. I encourage you to seize this opportunity to build on the legacy of excellence once exemplified by the likes of Xerox and IBM, ensuring your company and your sales team(s) get world-class support for their professional development and continue to thrive in today’s hyper-competitive market.
Craig McKell
CEO - CISP Australia & New Zealand
What is the CISP and what do we do?
The Chartered Institute of Sales Professionals (”CISP") is the preeminent global professional body for people at all levels of experience in sales and business development.
We exist to:
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Promote and celebrate the highest standards of professionalism and ethics in sales, sales management and business development;
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Support and nurture the development of sales capability in individuals, teams and organisations;
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Represent and lobby on behalf of the sales profession;
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Enrich the careers and professional lives of our members; and
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Professionalise and credentialise an industry for which those two things are long overdue.
Why partner with CISP?
Accelerate Sales
Develop & Retain
Accelerate the success of your sales team with exclusive, on-demand sales tools and resources that take your results to the next level.
CISP members consistently rank in the top 10% of sales performers and the majority regularly exceed their sales targets.
CISP-certified sales training programs set the platinum standard. Whether your team is just starting out, or established in the field, they’ll learn exactly what top performers do to get amazing results, step-by-step, with competencies-based training that helps them make more sales, more consistently.
Access Top Sales Talent
Recruit right - from the start. Access a global pool of certified sales professionals with the experience, knowledge, skill, and attitude to build profitable, positive, long-term relationships with clients and customers – and get real results for your company.
Professional Status
Your sales team will stand out from the crowd with ISP membership and designations – including post-nominal letters and logos on their email signatures, social media profiles and presentations.
Standards & Integrity
Enhance your company’s brand and reputation with your customers by having your sales and BD people associated with a professional institute that sets and then holds its members to the highest ethical standards and stands for integrity and professionalism.
Knowledge & Network
Your sales and BD professionals will have unfettered 24/7 access to one of the world’s most comprehensive online resource bases containing thousands of books, articles, webinars, slide packs and other materials on all aspects of sales and business development.
Don't just take our word for it.
Here's what the sales leaders from just two of our UK-based corporate partners say about their experience partnering with CISP.
What Are We Offering?
Sales Capability Benchmarking and Baselining
Access cutting-edge, AI-driven assessment and benchmarking of your sales leaders, teams and individual members against CISP’s multi-faceted Sales Capability Framework and a global database of more than 45,000 sales professionals. Precisely identify your people’s knowledge strengths and weaknesses, and pinpoint opportunities for individual and team skills enhancement.
Click on the following links to learn more about CISP’s unique Sales Capability Assessments.
Sales Behavioural (and Psychometric) Assessments
Not everybody is psychologically suited to selling. It is frequently brutal and unforgiving, and particularly now requires personalities strong in flexibility, adaptability, persistence and perhaps most importantly - resilience. Key performance factors that don’t often reveal themselves in people’s CV’s or in most corporate sales recruitment processes.
CISP’s Sales Behavioural Assessments specifically tests for 24 key aspects of personality and behavioural style critical to success in modern selling – including adaptability, persistence and resilience.
As Jim Collins famously said, “First who; then what.” Get the right people on the bus. Then get the right people in the right seats. Then move the wrong people off the bus – or onto a different bus. And put who, before what. When it comes to modern professional selling, no other integrated corporate sales toolkit is so well equipped to help sales leaders answer these questions and then act on those answers.
When coupled together, the Sales Capability Assessment (SCA) and Sales Behavioural Assessment (SBA) deliver a powerful 360-degree view of a salesperson’s readiness to succeed. The SCA objectively measures what they know and can do, while the SBA reveals how they’re likely to behave under pressure, interact with others, and adapt to real-world challenges. Combined, they give sales leaders unparalleled visibility into both the technical and human factors that drive performance. That potent analytical combination is the heart of the CISP's Salestice Sales Performance Simulation engine.
Corporate Sales Capability Assessments ("CSCA")
The CSCA is a comprehensive 360 degree analysis of your organisation's sales, business development and marketing capabilities. Assessing 36 core interconnected drivers of revenue risk and performance, the CSCA provides a snapshot of what is and is not working inside a corporate sales / business development function and a prioritised list of suggested remedial interventions ranked according to impact, risk and cost.
Learn more about CISP's CSCA here
CISP Sales Leaders Network
Via the SLN CISP connects sales leaders around the world with their peers for one-to-one or small group conversations and peer-to-peer support and mentoring.
Sales Learning & Professional Development LMS
Depending on the skills and knowledge gaps identified by their SCA’s and SBA’s, each individual team member is led into PLATO, CISP’s online Professional Sales Development portal. PLATO contains thousands of hours of self-directed and self-paced learning resources and materials specifically curated to suit the needs, levels of knowledge and expertise, and areas of interest of each member of your sales team(s). Each person’s engagement with PLATO is measured and reported, and they are periodically tested to ensure they are improving and gaining the requisite learning value.
Customised In-House Training Programs
CISP corporate members gain access to CISP’s network of accredited trainers and expert facilitators, who can custom-fit pre-existing CISP programs to your specific requirements, or help you design something completely bespoke.
Professional Year (“PY”) Program
The Professional Year is the most intensive and comprehensive post-graduate qualification in sales in the world today. Think the SAS for Sales! The PY is the gateway to the most prestigious designation in the world of sales today; Chartered Sales Professional. Graduates of CISP’s PY program will add value to any organisation they work in anywhere in the world In years to come they will be clearly recognised as the elite.
